The five most effective tricks of search engine optimization can be found here. There are many rules, but not all are equally important.

In the chapter describing the nine search engine marketing experts renowned in the industry, what to look for. The 64-page chapter on www.absolit.de as a PDF download.

Those who stand in front of search engine hit lists will do well to know the tricks. And of course, cause the rules to the contrary. Here are the five most important DOs and DON'Ts.

The results have provided a survey of experts by SEOmoz in the United States. The sequence corresponds to the importance of the factors for the algorithm of Google.

Search Engine Optimization: The 5 DOs

First Title
The search word in the title (title tag) is still the most important component.

Second Link text
If you sell glasses, should contain links to your pages the word "glasses". If many links point to the word "eye" on your pages, takes on a search engine that your page is relevant to someone who searches eyewear. Try whenever possible to exert influence on the link text and ask them to link, for example, the word "glasses" with the link.

Third Link Popularity
The more links point to a page, the more relevant it gets. The larger and more important, the referring pages are, the better. Make your pages so interesting that tell you about big portals.

4th Age of the page
The longer you provide on your domain have interesting content, the better. Select to optimize therefore the oldest domain on which you have.

5th Topic of the page
Not only the sheer quantity of links to your site, but also the quality that counts. If a site has good information even to the glasses, link to your page, that's better than if the link comes from the car dealer. Unless you sell cars instead of glasses. Be careful when searching for link partners that they are also content to you.

Search engine optimization: The poison of the kitchen DON'Ts

These factors, Google ranks your site back.

First Server is lame
The more often hindered by the server to the long waiting times Google bot reading the page, the less like Google refers to this site. Make sure that your server runs smoothly.

Second Duplicate content
If your site is a lot of content that exists elsewhere, from Google evaluates your site. The same applies if you are operating at a different address, the same site.

Third Links to spam sites
If you link yourself to pages that are known to Google as spam sites, then this has a negative effect on your image. Link only to reputable websites.

4th Sell ​​links
Who can catch here is that it is sold links or participate in link sales programs, punished. It is therefore as in the school: Do not get caught.

5th Keyword spam
If you use your keywords too often, get suspicious. Two percent of the words may consist of the search word, nothing more.

Extra Tip: Double Title
Each site should have its own unique title. If the entire web page title is always the same and the same meta tags are used, this has a negative effect.

Search Engine Optimization: The theme of purchased links

Links are important for search engine optimization. Therefore, it is still traded with links.

A few rules:

• Never buy links from sites that openly admit it.

• Do not buy links if they are under "Sponsored Links".

• Links from sites with more than five outgoing links to avoid.

• Only buy links from sites that do not have a long and

• then only from related sites.

• Better than a link at the edge is a link that is incorporated in the text.

• Link is not always on the same page.

• Not always take the same link text.

The poison kitchen of the SEO is very vividly described in the article by Alan Webb: To avoid being evicted from the Google index. These contributions can be found in the download section:

• Bots: The pilot in the Internet business - Christian Petersen

• Success factors in keyword advertising - Marcus Koch

• Keyword ads position - as sclera, E. Gerst Meier, T. Stepanchuk

• Keyword Analysis - Lukas Stuber

• Search Engine Optimization - Thomas Bindl

• To avoid being evicted from the Google index - Alan Webb

• Local Search - Rafael Azzati

• Local advertising entry - Saje Asgari, Alexander Eternally

• Domain names and their meanings - Tim Schumacher

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Source: http://www.unternehmer.de/suchmaschinenoptimierung-die-5-dos-und-donts-78771

Black sheep among the search engine optimizers use tricks to get their customers to quickly bring up. This can lead to banishment. In the chapter describing the nine search engine marketing experts renowned in the industry, what to look for.


Beware of search engine tricks - some fatal. Black sheep among the search engine optimizers use tricks to get their customers to quickly bring up. This can lead to the complete banishment of the site from the index. Here are the most dangerous tricks that can lead to the exclusion of your pages from the search engines index:

SEO sin: Hidden Text Search Engine
Design your web pages for visitors not for search engines. Anyone who thinks that to increase the keyword density, when he wrote it in white letters on a white background, cut themselves in the foot. The same is true for hidden links.

Extra pages for search engines (cloaking)
Even if your pages have a few search-engine-relevant texts: Resist the temptation to display the search engines other sites than the visitors. This is called "cloaking" and will be punished. Such optimized for Google sites have little graphics and a high keyword density. They are for people not visible because visitors instantly via JavaScript to a page made for them to be redirected.

Search Engine Optimization: Who is playing tricks, blackened
Avoid any tricks intended to improve search engine ranking. If the Agency identifies your competitors something that looks like search engine spam, it may for example, Google's spam report page displayed directly. Such a blackened side is then tested by members of the search engine and it finds the accusation, removed from the index.

Keywords do not call often exaggerated
They do not come with the term "detective" to the top by repeating it countless times on the page. Even texts that are confusing or misleading to make themselves suspect. Do not load pages with irrelevant words for the reader to overload.

No doorway pages or bridge pages
Doorway pages are pages that are optimized for a few keywords. These will then be exactly those for search words in the search results listed above. The sides are usually built in the same way and poorly designed. The pages are manually or with software tools such as "Web Position Gold" or generated from a database.

Do not send automated queries to Google
Use to submit pages or check rankings, no special software. Such programs consume computing power to search engines and therefore are not popular there. "Web Position Gold" broadcasts such as automatic, programmatic queries to Google.

Search engine optimization: No false links
Many links on your page are a good thing when they come from reputable sites. In no case, however, you should use of "link farms" are trying to drive up the number of links on your page. Do not participate in link schemes designed to improve your ranking or page rank value. In particular, avoid links to web spammers or "bad neighborhoods" web, as your own ranking may be affected adversely by those links. Also, you should not even link to dubious pages.


If you read this post after you have tricked and were punished by search engines, you may submit a request for clemency. The only condition: All the above tricks have to be parked. If you pledge a convincing recovery, you are in about a month back in the index. However, if you want this trick even yet, please allow approximately six months, excluding index.

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Source: http://www.unternehmer.de/seo-die-7-todsunden-der-suchmaschinenoptimierung-74659