Websites - Flyers - Brochures - Posters - >> Business We can advise, create the design and implement this.

7 Steps to a Twitter pro!

The short message service Twitter is growing rapidly. Lightning fast and interesting news easily be forwarded. Even search engines have started to show in tweets. Even for the ranking Twitter is relevant.

German companies take different approaches in dealing with Twitter. The 26 most successful companies profiles were analyzed in the study "Twitter strategies of German companies." Is the short version of the study as a free PDF at www.absolit.de.

Who wants to keep in touch with the market as a company should develop its own strategy to deal with Twitter. Since people are already active in this simple version of the social web. Begin only 140 characters long messages for companies to be relevant. For public relations, sales and customer service can be used the new medium. Here are the most important steps to your Twitter strategy.

First Twitter: secure your own name

Who on the Web came too late, the domain name was assigned. The domain registration is a hurdle. If Twitter can reserve a name with a few mouse clicks: Four fill form fields - that's it. So register immediately the company name.

Second Watch

Now you see how other companies use Twitter for themselves. Under talkabout.de you find the most active. Lie down - if you want to by a pseudonym - a Twitter account, follow with the relevant parties for you. You can change your name later still, or create a new profile. For each new profile, you need a separate e-mail address.

Incidentally, no one forces you to tweet themselves. Who does what twittering on any subject, you see, when you search on search.twitter.com for a keyword. Make yourself an idea of what you might even tweet. What things might interest your followers? Do you want to send pure information, or search for a direct dialogue? In any case, you should observe what is tweeted about your own company.

Third Define target

What do you want to achieve with it, that you are active on Twitter? Do you want to just be there, or increase your reach? Do you want to attract new customers with existing or coming into the conversation? Do you use Twitter as a distribution channel or do you want to understand your audience better?

Dell was able to build a fan club for his outlet. The Telecom handles customer service via Twitter. Otto tries to understand its customers better. At least, you should conduct market research in each case. In the U.S., many Twitter clients, if they have a question or comment about a company.

4th Twitter: define target groups

Who will read your posts? Are there customers or prospects? Are there any use in your target group are some people who Twitter? Or is it not a few multipliers that make it interesting for you to be active in Twitter. Journalists use Twitter very strong today as a research tool.

Interesting Twitter messages are often displayed in search engines. The pure Followerzahl is not important. What matters is how many multipliers are lower. Successful you are, if your records read by the right people and passed on (retweeted) are.

5th Contents are

If you have nothing to tell, are not readers. Relevance as an e-mail newsletters now on Twitter paramount. The following options are:

Products and special offers à la Dell or Lidl
News from the industry or your company
Links to interesting web pages and blog entries
Technical ideas that you personally deal
Insights into your personal activities

Sure, it builds confidence, if you once get to know people as people. But can a German company to deal with such uncontrollable corporate communications? In any case, we recommend an editorial concept that clearly defines who is allowed to tweet about how something. Once you have a clear goal and a content creator, you can start. Several times a week or even several times a day you provide your followers with information.

You can also discuss. Check back frequently for someone replies to you. You can answer yourself by pressing "Reply" or begin an entry with the name of the addressee and put an @ in front. You can also forward other interesting posts to your own followers. You can press "retweet" or put another "RT" in front of the @.

6th Sender set

Who will actually tweet from you? Five options are available:

You, as a single company Twitter feed
You have multiple feeds, eg for press, candidate or as a service channel
You are anonymous only under the corporate name without naming persons
You show your corporate feed, tweet what people there
Do not tweet with company logo, but with your name and photo to say, but clearly, for what company you work.

7th Twitter: cost estimate

How much effort you is Twitter worth? Do you want to actually write something ten times a day? Want and you can reply as to any requests? Twitter is certainly an instrument makes little sense when there is silence for weeks. Describe your concept of "biography" that is displayed on the page.

The biggest expense is created by the execution of people who seek the dialogue. More and more companies can afford to enter into this dialogue. The success is less a direct increase in sales rather than the improved image of the company. On the side absolit.de / Twitter, you will find a number of tools that simplify the use of Twitter. Here is a selection:

http://tweetdeck.com for a better overview on the desktop
http://cotweet.com tweet when several employees of the company
tweeting http://twitterfeed.com RSS feeds such as press releases automatically
http://mediafunnel.com keywords observe and publish - all in one tool

Source: http://www.unternehmer.de/in-7-schritten-zum-twitter-profi-77292

Facebook Marketing - How to avoid common mistakes!

The phenomenon of social networks has long been recognized and Germany. And that applies to millions of users who already spend much of their "online time" on platforms like Facebook, Twitter and YouTube, of course, for advertisers. For these increasingly recognize that they must be active in the social web. But very few know how to successfully perform here - and we say deliberately not "advertise".

The following describe Felix and Klaus Holzapfel, managing director of German-American marketing agency conceptbakery and authors of the book "Facebook - Marketing with friends: dialogue heavy-handed advertising," the most important success factors and common mistakes in setting up a business presence on the social web. They are focusing on not only worldwide but also this country's leading social network Facebook.com:

Note - The Social Web is not "marketing magic bullet"
Beware of the following symptoms: "We desperately need a Facebook page!" The often blind activism in establishing a presence on Facebook & Co. recalled some of the actions the mid / late 90s - the triumph of Web 1.0.
Here's the bad news: The mere setting up a Facebook page uses nothing at all when the social web was not understood, no consistent strategy is based, no clear objectives were formulated, and the interplay with other measures, or a smooth integration into the entire marketing strategy is.

Facebook: New Worlds - Require new ways of thinking
Another parallel: In the first Internet wave, many companies have tried to transfer a print catalog and veteran approaches one to one mapping to the Internet and a website. The possibilities of the Web were too often poorly understood and used. Exactly the same error happen today, unfortunately, often happens when companies rush blindly into the social web, and try their contents 1.0 and mindset for this "new world 2.0" to transfer.

Positioning is king - awaken interest in a sentence
Also on Facebook users have a short attention span. Either you believe it at first sight or not. Therefore, the user is short and sweet - preferably in a single sentence - being able to say why he should be networked with a company on Facebook. This need not necessarily always have their own brands and products in the foreground. It is often put to successful joint interests at the heart of communication that suggest an elegant bridge to its own product. If a person unappealing, it works fast, if he always speaks only of himself. For companies in the social web is quite similar.

Facebook: communications at eye level - moderation instead of control
The days when companies were talking or simply listening to consumers and advertised are over. The Social Web, it is for companies to not only send, but also listen to customers to take it seriously and seek a dialogue among equals. Consumers are no longer made for advertising the slaughter, but viewed as equal partners. Smart companies realizing that they have no control over what content, at which points, at which time consumed and distributed. Rather than to fight it, they find themselves with this fact, and turn the controller is sent to the audience and presenter.

It's Time for a Change - (R) evolution of the information flow
The flow of information has changed fundamentally. The rules in the analog or Web 1.0 world were long gone. We are looking less and less information, but they find us. In Web 2.0, it is not only a breeze to create and publish their own content, but to share any content, especially with the world. It will no longer send e-mails, but social plugins used where sharing of information by using a single simple clicks made. And not a few selected recipients, but also the entire personal network of a user.

Cross Media - Social media never walks alone
Entirely on their own corporate presence on Facebook is often relatively ineffective. Even the Social Web are the "fried pigeon ranges" not from the sky. This commitment and piece them all together with a variety of measures is needed. Both on Facebook and with your own website, other online activities, to the integration and interaction with conventional offline components, such as print, radio or TV.

Facebook: rethinking demand - less advertising, more talk
We want a company that ... Wrong! Our customers are looking for ... Right! The users are not on Facebook, there to be bored with clumsy advertising. That's not to say that advertising does not work in this environment! But they must align themselves to the rules of the game, pretending to be from the users, not by the company. And these are the social web to meet up with "friends" to share, to have fun together, laughing, discussing, to ... - no matter whether it comes from real life, friendships were made in the network with other users or with companies produce. Successful companies think not so much in an advertisement, but in Word-Of-Mouth ideas that invite you to participate and create conversation.

Conclusion - The target groups are people of flesh and blood
Thanks to social networks like Facebook & Co. Communications is no longer an abstract entity that is by advertising convinces customers, but are the links to friends. This takes communications to the more human qualities. It is no longer primarily concerned with the mere increase in sales, but building and maintaining long term relationships (which tend, of course, but then again to the basic goal of any business: the maximization of profits).

Companies that take into account all these factors are very well placed to cope with the demands of successful marketing in future. Everyone else will learn these things either painful or suffer medium to long term significant competitive disadvantage.

The 10 commandments of social media

More and more companies tie Facebook, Twitter & Co. in their marketing strategies. What are the commandments you should follow on the social web, read here.

The author and social media expert Claudia Hilker of Hilker Consulting has analyzed the social media communications companies.

In the entrepreneur-business-portal wissen.de she explains ten common mistakes. Here you will find the appropriate commands:

Commandment 1: Thou shalt not be hesitant
Many companies push to enter social media long before it. However, those who slept through the entry level engine, its competitors a competitive advantage.

Commandment 2: Thou shalt act strategically
Without strategy, social media activities to nothing. Anyone who seriously wants to communicate on the social web, should read first thought, on their own goals, the planned expenditure of time and the necessary know-how.

Commandment 3: Thou shalt properly control
Social media should be controlled from the marketing department out. In this case, companies should also include the other departments active, such as sales, human resources and support. Otherwise, the application often fizzles.

Commandment 4: Thou shalt offer variety
It is not enough simply to set up a social media presence. Who is bored, scared away potential readers. Target binding, however, who regularly einpflegt timely, relevant and interesting content - such as text, graphics, audio and movies.

Commandment 5: Thou shalt be brave
Only an open-minded corporate culture provides the framework for successful social media marketing. Who's afraid and does not provide room for spontaneity and creativity will lead not authentic, open and trusting conversations in Web 2.0.

Commandment 6: Thou shalt not be greedy
Social media is not, contrary to popular belief, free of charge. Everything comes to him who is invested - for example, resources such as employees, concepts and professional content.

Commandment 7: Thou shalt seek dialogue
Those who speak only about themselves, self-promotion and ego-disseminated messages is wrong on the social web. The proviso reads: The target audience listen and engage in dialogue.

Commandment 8: Thou shalt refrain from making complaints
Many companies respond to negative comments in forums or blogs quickly with warnings or processes. But whoever disputes immediately calls the lawyer, who quickly brings the entire Internet community against her. It is better to clarify the situation calmly and rationally.

Commandment 9: Thou shalt be patient
Those who expect social media to great results quickly, will be disappointed. With a well thought out plan and continued commitment to the success but is set in the medium term.

Commandment 10: Thou shalt reveal something about you
Who on the Web presents too closed and silent tears, so that no one from the stool. Your audience wants to experience something authentic about you and your company. While no one expects you to reveal secrets and private affairs. (Uqrl)

Source: http://www.unternehmer.de/die-zehn-social-media-gebote-78350

7 Steps to a Twitter pro!

Facebook Marketing - How to avoid common mistakes!

The 10 commandments of social media

Recommendations